UX/UI
UX/UI

Marketing in Mobile Era: Understanding Mobile-First Consumers

In the era of smartphones, mobile-first consumerism has taken center stage. This article explores how brands can understand and adapt to mobile user behavior, the importance of responsive design and mobile apps, the role of mobile in omnichannel marketing, and the impact of mobile SEO.

July 30, 2023 11:04 pm
UX/UI
UX/UI

Enhancing Mobile User Experience: Effective Breadcrumbs

This piece emphasizes the role of ‘Hierarchy’ breadcrumbs in enhancing mobile UX. It offers practical guidance on effective breadcrumbs for mobile product pages, focusing on visibility, simplified hierarchy, and tappability. The article underscores their importance in navigating seamlessly, boosting user engagement, and increasing conversion rates in ecommerce.

July 10, 2023 9:14 pm