Upstart Case Study
Upstart Sees Notable Gains in Lead Generation and Reduced CPA with Comprehensive Digital Strategy.
Overview
Upstart, a pioneering online lending platform, has long been a beacon of innovation in the fintech sector. Recognizing the potential of optimizing their digital strategies even further, they partnered with our team to refine their paid search initiatives and enhance their website user experience.
Goal
Upstart aimed to achieve two primary goals: a reduction in Cost Per Acquisition (CPA) for their paid search campaigns and a substantial boost in lead generation conversions on their website.
Challenge
With an already established online presence, any improvements required a meticulous analysis of the finer details. The challenges included optimizing paid search campaigns to reduce CPA without compromising reach and enhancing website design to improve conversions without disrupting the existing user journey.
Action & Strategy
- Paid Search Management
Our team dived deep into Upstart’s existing paid search strategies. We refined keyword targeting, improved ad creatives, and adjusted bidding strategies to ensure better quality leads at a lower cost.
- Website Optimization
Using advanced analytics and user behavior tracking, we identified opportunities above the fold to enhance clarity and trustworthiness. We incorporated strategically placed trust badges, clear CTAs, and used psychological tactics, such as social proof and urgency, to encourage users to take action.
About Upstart
Money is a fundamental ingredient of life, and unless you’re one of the few percent of Americans with significant wealth
Upstart Services
- Explore Personal Loans
- Wedding Loans
- Debt Consolidation
- Car Refinance Loans
Results
The results were significant and in line with Upstart’s goals:
The optimization of paid search campaigns resulted in a remarkable 26% reduction in CPA.
The strategic changes made to the website led to an 11% increase in lead generation conversion rates.
Feedback & Future Directions
Upstart’s team was elated with the tangible results. They appreciated the data-driven approach and the careful balance maintained between enhancing user experience and achieving business objectives. Plans to continue this collaborative approach for future optimizations and digital expansions are underway.
Conclusion
The Upstart project underscored the transformative power of a nuanced, data-driven approach to digital strategy. By aligning with the brand’s unique challenges and goals, impactful results were achieved in both paid search management and website optimization.
About Upstart
Money is a fundamental ingredient of life, and unless you’re one of the few percent of Americans with significant wealth
Upstart Services
- Explore Personal Loans
- Wedding Loans
- Debt Consolidation
- Car Refinance Loans
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